News | January 14, 2016

Home And Commercial Electrician In Pittsburgh, PA, Boosts Local Economy Via Web Marketing Tactics

Locally owned business, Allegheny LED Lighting, LLC is partnering with the online marketing specialists at Prospect Genius to improve its Web site’s visibility and accessibility to area residents.

Home and business owners in and around Pittsburgh will soon have another opportunity to support the region’s economy while also getting their electrical service needs met at a high level. Locally owned business Allegheny LED Lighting, LLC, is partnering with the online marketing specialists at Prospect Genius to improve its Web site’s visibility and accessibility to area residents. By making it easier for people seeking residential and commercial electrical services to find and support a local business, Allegheny LED Lighting, LLC, is helping to strengthen the local economy as well as boosting its own bottom line.

According to eLocal, if people within an average American city were to shift just 10% of their spending from chain establishments to local businesses, they could bring an additional $235M per year into their community’s economy. However, without an active and informative Web presence, local businesses can have a hard time standing up to their big-box competitors. Partnering with Prospect Genius to enhance its Internet presence will help Allegheny LED Lighting, LLC, become more competitive, which can, in turn, funnel more consumer dollars back into the Pittsburgh area’s economy.

Prospect Genius calls on a variety of proven Internet marketing techniques on behalf of its clients. For Allegheny LED Lighting, LLC, one of the primary tactics will be a process known as search engine optimization, or SEO. Prospect Genius will help the company’s new Web site perform better on relevant search engine results pages by incorporating industry- and location-specific keywords and phrases into the Web site itself. Going forward, searches using terms such as “residential electrician,” “commercial electrician,” “electrical wiring,” and “landscape lighting” should be more likely to lead the searcher to Allegheny LED Lighting, LLC.

“Today’s digital climate has many consumers researching local businesses online, and that includes residential and commercial electrical contractors like Allegheny LED Lighting, LLC,” states Matt Gallo, a senior Internet marketing specialist with Prospect Genius. “We’re thrilled to help the company work to maximize its online presence and its reach in the Pittsburgh region.”

Source: Allegheny LED Lighting, LLC